Haute couture, prêt a porter, designers’ ideas and thoughts, it all has to do with the fashion industry. The fashion business is growing rapidly and the competition between brands and designers is harsher than ever. This is why designers had to find a way to communicate and share with costumers. Even though they used to do this in fashion magazines, there was a need to go even further and use the virtual space too. This is why fashion blogs appeared. However it wasn’t only the designers who created such blogs, but also regular people who wanted to make a statement and express their personal opinions.
Most blogs can be categorized according to several criteria. However they each have a personal touch that is unique and attracts a specific category of readers. Some of them have been created by the insiders, by those who had something to do with the fashion world. These are really appreciated because they contain pertinent opinions. But they are partially used as marketing strategies as they can state a point of view and also bring closer the costumers and the people behind the brand.
Many fashion blogs work also as electronic commerce tools. It is easier for the client to get advice from the professionals, to see what other people think about and be able to purchase the items at the same time. This is why many large companies have created a real industry from designing blogs for the big names in fashion, but also for the retailers.
The most appreciated fashion blogs are those that work in more than one direction. This means that readers can find out about the new trends, about the new famous collections, about what celebrities like, but also about what common people wear. They are more than fashion style, they are about a living style. They are called theme blogs and can express different points of view on a certain topic, like for example ladies clothing or accessories.
Since 2002 when the first fashion blogs appeared, other thousands were created. Even though some are really interesting, they didn’t manage to attract readers or the bloggers simply stopped posting. However there are some that were created from the very beginning and step by step attracted more and more viewers. Nowadays they are seen as a bible for the fashion world.